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  • Writer's pictureLouisa Gabriel

Are You Guilty of Style Shaming?

As a personal stylist, I've always believed that I have a responsibility to empower and uplift the people I work with and anyone I come into contact with in the virtual and 'real' world. I want people to feel good about themselves and I want them to feel confident in who they are and how they look. After all, isn't that what personal styling is all about? 🤔 The truth is, that's what personal styling is supposed to be, but I guess some stylists didn't get the memo!

A few weeks ago I was sick and made the mistake of venturing down the TikTok rabbit hole. At first, it was great entertainment between naps, and I loved seeing personal stylists there using the platform to educate and entertain people with their expert advice. But sadly my joy was cut short when I stumbled upon the 'style-shamers'. Who and what are style-shamers I hear you ask! Quite simply they are stylists that make people feel bad about their current style as a way to push them into booking an appointment.

Style shaming is not a new concept and if you've ever watched the TV show What Not to Wear then you'll definitely be familiar with it. How many times did we hear Stacy London tell people that they looked like hookers or that their outfit belonged on stage at a strip club in the hopes that she'd jolt them into making changes? TikTok is full of Stylists taking the same approach and it makes my blood boil. 😡


Because you don't need to beat someone down to raise them up!

People are more likely to make a change when they feel empowered and encouraged to do so. And they're more likely to want to work with you when you come from a place of positivity and encouragement rather than negativity and criticism.

Even if your clients or potential clients have made some questionable style choices (let's face it, we've all been there), it serves no purpose to make them feel bad about themselves. Speak to why something may not be the best option for them and give them solutions. Recognize the better choices they have made and give them encouragement that they're not a hopeless cause. Encourage change don't shame them to change!

If you've inadvertently found yourself engaging in some style shaming, then I'm not here to shame you. I'm here to encourage you to try a different approach. Be the stylist that comes from a place of positivity and empowerment and you'll definitely reap the benefits.

Happy Styling!

Louisa 💕

P.S If you're ready to start empowering others through personal style, then our certificate program in personal styling is for you! Click here to find out more!


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