Welcome to The Business of Style Podcast!
We've created this podcast to help personal stylists, image consultants, style coaches, and other image professionals navigate the business side of personal styling.
Each episode is carefully curated to answer the most common questions and provide solutions to the business challenges that many personal stylists face when trying to build a successful personal styling business. Whether you're looking for ways to market your business, find new clients, or how to overcome your fear of being visible, we cover it all.
Scroll down to listen to the most recent episodes and get expert advice to help you take your personal styling business from side-hustle to 6-figures. And don't forget to subscribe to our website and we'll let you know when there's a new episode to check out!
Have a question you need answering or a topic that you'd like to see on a future episode? Then drop us a quick email at email@example.com and your question might be featured in an upcoming episode of The Business of Style podcast.
Customer service and communication can be the thing that makes or breaks your opportunity to sign a new client! In this episode, Louisa shares some simple customer service strategies you can use in your personal styling business that will create a positive experience for potential clients and make them more likely to want to work with you.
With so many social media platforms available how do you know which one will be the best to promote and grow your personal styling business? On this episode of The Business of Style podcast, Louisa is sharing which social media platform is the best for personal stylists so you can save valuable time and focus on finding the right clients for your personal styling business.
If you're looking to scale your personal styling business from side hustle to 6-figures then you've come to the right place! On this episode of The Business of Style podcast, Louisa is sharing the 7 strategies that helped her scale her own personal styling business so that you can use them to grow a successful personal stylist business too!
How would you handle a personal styling client who didn't feel comfortable having you in their personal space or touching them during a style consultation? In this episode, Louisa shares her own experience with this and the best practices she uses to make sure her clients feel safe and comfortable during the consultation process.
There's so much more to being a personal stylist than curating cute outfits and making your clients look good. In this episode, Louisa shares her formula to help you discover the true value of what you do specifically for your target personal styling clients and how to communicate this value to turn them into paying clients.
If you want to build a thriving 6-figure styling business, you need to stop trading hours for money and create a signature style program for your clients. In today's episode, Louisa shares her blueprint to help you create a successful signature style program that will help you attract the right clients to your personal styling business.
Case studies are one of the most effective ways of marketing your personal styling business and if you're not already using them as part of your marketing strategy then it's time to give them a try! In today's episode, Louisa discusses the reasons why case studies are so effective for attracting new personal styling clients and I'm sharing how you to create an effective case study even if you don't have any paying clients yet.
It's time to start turning potential clients into paying clients for your personal styling business! In this episode, Louisa talks about a common reason why personal stylists are not converting leads into paying clients and shares an adjustment you can make to your personal styling business website and content that will get people ready to pay for your services.
Imagine being able to find new clients for your personal styling business even when you sleep. In this episode, Louisa shares a highly effective marketing strategy that allows you to find new personal styling clients even when you're not working.
As mentioned in this episode, click here for the free evergreen marketing training for personal stylists.
Want to hear more? Click below and catch up on all the past episodes of the Business of Style Podcast.