If you're a personal stylist looking to start your business, or you already have a business that you're looking to grow, then there are some amazing business tools out there that can help you. And the great thing about these tools is that many of them offer free versions so that you can develop your business without breaking the bank. So, if you're looking to keep costs low but still want to create a professional personal styling business then check out these amazing user-friendly, 100% free options that I know will help you.
Canva - If you're not already using Canva.com then you need to start! Canva is a graphic design platform that allows you to create marketing materials for your business using their simple drag and drop system. You can create business cards, logos, brochures, social media posts, gift certificates, and you can even create lookbooks and storyboards for your clients. The free version allows you to customize colors and fonts to match your business branding and you can upload your own images or logos to use. There's thousands of templates to use and if you can't find what you want then you can create your own. Canva is a must-use for any Personal Stylist.
Zoom - Zoom.us is the Facetime of the business world. If you offer virtual services or free initial consultation calls then it's the perfect tool. Unlike Facetime, Zoom allows you to schedule your video chats and creates personalized invitation links to send to your clients for their appointments. It works on desktops, laptops, tablets, and phones, so there's always a way to connect. Want to offer virtual workshops? Zoom allows you to conference with multiple people at the same time. There is a time limit of an hour for free video calls, but you can easily schedule two appointments with a 10-minute bathroom break in between if you need longer.
Mailchimp - Mailchimp.com is an automated marketing platform that allows you to send email blasts to your client list or website subscribers. You can customize templates to match your branding and send out newsletters, emails, and special offers to stay connected. It also has a scheduling feature so you can create your emails ahead of time and schedule their delivery. The free version has a limit of 2000 email addresses and you can only send 10,000 emails a month, but that should be enough to meet your needs. Mailchimp is also GDPR and data protection compliant.
Later - Later.com is a social media scheduling platform that allows you to create posts across multiple social platforms and schedule their delivery. The free version allows you to post to 4 social accounts and there is a monthly limit on posts, but you can still post at least once a day. What's the best thing about Later? It's one of the only social media scheduling platforms that actually schedule Instagram posts. This platform will definitely save you time each day.
Zoho Mail - mail.zoho.com allows you to create a personalized email address for your business. Instead of being 'firstname.lastname@example.org', you can have a more professional business email, 'email@example.com'. Zoho also allows you to create multiple email addresses, so you can create a support email and add any team members you may have. The service is free, all you need is a website domain, and you can make your business more professional.
Google Docs - Docs.google.com is the best way to create online forms and personalize them for your business. If you need to create client contracts, terms and conditions, or privacy policies you can do them all with Google Docs. You can find templates to use or create your own from scratch and the great thing each document has a link so that you can post on your website or email to your clients. Whatever type of document you need, you can create it with Google Docs. You could even create your own style personality quiz for your clients to complete online. It's 100% free of charge to use which makes it even better.
So now that you've got all the free tools you need to grow your business, there's only one thing left to do, start working on it 😉.
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