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  • Writer's pictureLouisa Gabriel

Dive into Summer: A Stylist's Guide to the Hottest Swimwear Trends for 2024

As the sun starts shining brighter and the temperatures begin to rise, it's time to help your clients get ready to hit the beach or lounge by the poolside in style. Choosing a swimsuit can be a daunting task for many people, and as a stylist, it's important to understand your client's body shape and preferences so that you can find the perfect swimsuit to make them feel confident and look amazing.


The good news is that Summer 2024 brings forth an exciting array of swimwear trends that cater to diverse body types and preferences so there's a stylish option out there to accentuate their assets and boost their confidence. Let's dive into (pun intended), the top swimwear styles dominating for the 2024 Summer season.


Retro Revival


Vintage-Inspired Swimsuits are a hot trend for Summer 2024

Vintage-inspired swimwear is making a comeback in the Summer of 2024, offering a nostalgic nod to the past with a modern twist. High-waisted bottoms, reminiscent of the 1950s pin-up era, are flattering for various body shapes, providing coverage and support around the midsection. Paired with halter tops or bandeaus adorned with retro prints or polka dots, this style exudes timeless elegance. Encourage your clients to embrace their inner vintage vixen with these classic silhouettes.



Sustainable Chic


Sustainable swimsuit options are hot for summer 2024

In an era of eco-consciousness, sustainable swimwear continues to gain momentum. Brands are prioritizing eco-friendly materials like recycled nylon and organic cotton, reducing their environmental footprint without compromising on style. From minimalist one-pieces to playful bikinis, sustainable swimwear offers a guilt-free option for fashion-forward individuals. Emphasize the importance of sustainability to your clients while helping them make a fashion statement that aligns with their values.



Mix-and-Match Magic


Mix and match tops and bottoms for a unique swimsuit look

Versatility is key in Summer 2024's swimwear trends, with mix-and-match pieces allowing for endless customization. Encourage your clients to experiment with different tops and bottoms to create unique combinations that suit their preferences. Whether it's pairing a bold print with a solid color or mixing textures like ribbed fabric with smooth satin, the mix-and-match trend offers endless possibilities for personal expression. Guide your clients in curating their own signature swimwear style with this fun and flexible approach.



Sculpting Swimwear


Sculpting swimwear options for Summer 2024

For clients seeking extra support and shaping, sculpting swimwear is the way to go. These innovative designs feature built-in features such as underwire, tummy control panels, and strategic ruching to enhance curves and streamline the silhouette. Opt for swimsuits with adjustable straps and removable pads for customizable comfort and fit. Whether your client wants to accentuate curves or create a sleek, streamlined look, sculpting swimwear offers a solution for every body type.




Sheer Sensation


Mesh panels are a hot swimwear trend for summer 2024

For those who dare to bare, sheer swimwear adds a touch of allure to Summer 2024's beachwear repertoire. Mesh panels, crochet details, and translucent fabrics create a peek-a-boo effect that is both seductive and sophisticated. Suggest sheer cover-ups or sarongs for clients who want to add a hint of mystery to their poolside ensemble. Emphasize the importance of sunscreen and sun protection while indulging in this daring trend.





As a personal stylist, staying abreast of the latest swimwear trends is essential for providing your clients with expert guidance and fashion-forward advice. From retro-inspired classics to sustainable chic and innovative sculpting designs, Summer 2024 offers a diverse range of options to suit every style and body type. By understanding your clients' preferences and problem areas, you can help them navigate the swimwear racks with confidence and find the perfect swimsuit that makes them look and feel fabulous.


Happy Styling and Happy Summer!


Louisa 💕


Become a personal stylist and start a successful personal styling business with our online training programs. Enroll today and turn your passion for fashion into a lucrative career!


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