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  • Writer's pictureLouisa Gabriel

Everything You Need to Know About Becoming a Personal Stylist

Are you ready to turn your passion for fashion into a rewarding career as a personal stylist? If you've been dreaming of helping people look and feel their best through expertly curated outfits, you're in the right place. However, before you embark on this exciting journey, you likely have a myriad of questions swirling around in your mind. Fear not! In this comprehensive guide, we'll delve into every aspect of becoming a personal stylist, providing you with the information and guidance you need to kickstart your career with confidence.


Everything you need to know about becoming a personal stylist - The Style Academy International

What Exactly Does a Personal Stylist Do?


A personal stylist provides fashion and style advice and assistance to individuals. Their primary goal is to help their clients enhance their personal style, improve their appearance, and feel more confident in their clothing choices. Personal stylists work closely with clients to understand their preferences, lifestyles, and body type and then provide guidance on selecting clothing, accessories, and overall looks that suit their client's needs and goals. Personal stylists can work with individuals of all genders and ages, ranging from everyday individuals seeking a style update to professionals, celebrities, or public figures who require specialized image management. By understanding their clients' preferences, lifestyles, and body types, personal stylists aim to help them develop a unique and authentic personal style while boosting their confidence and self-expression through clothing.


Is There a Demand for Personal Stylists?


The personal styling industry is booming, and it's not hard to see why. In today's fast-paced world, many people simply don't have the time or expertise to curate their wardrobes. As a result, they turn to personal stylists for help. According to a report by IBISWorld, the personal styling industry in the US grew by 6.2% from 2016 to 2021, with revenues reaching $1.6 billion in 2021 alone. The report also predicts that the industry will continue to grow in the coming years, creating even more opportunities for personal stylists.


How Can I Become a Personal Stylist?


While there's no one-size-fits-all path to becoming a personal stylist, there are several steps you can take to lay the groundwork for a successful career:


  1. Stylist Education and Training: While formal education isn't always necessary, taking courses or workshops in personal styling can help you develop essential skills and build credibility in the industry. Look for programs that cover topics such as color theory, body shapes, and wardrobe editing.

  2. Gain Styling Experience: Whether it's through working in a fashion boutique or styling friends and family, gaining hands-on experience is crucial for honing your skills as a personal stylist and building the confidence you need to start your career.

  3. Build Your Style Portfolio: Showing your skills as a personal stylist is so it's important to start building a portfolio of your work that can be used to promote your business. To start your portfolio offer to style friends and family members in exchange for before and after photographs and testimonials of your skills.

  4. Network: Networking is essential in any industry, and personal styling is no exception. Attend fashion events, join professional associations, and connect with other stylists to expand your network and gain exposure.

  5. Market Yourself as a Stylist: Once you're ready to launch your career, create a professional website and social media profiles to showcase your work and attract potential clients. Consider offering introductory discounts or hosting styling workshops to generate buzz and attract clients.


What Skills and Qualities Do I Need to Succeed as a Personal Stylist?


Beyond a keen eye for fashion, several skills and qualities can contribute to your success as a personal stylist:


  • Creativity: The ability to think creatively and outside the box when styling outfits is crucial for capturing clients' individuality and preferences.

  • Communication Skills: Effective communication is essential for building rapport with clients, understanding their style goals, and articulating your recommendations clearly.

  • Attention to Detail: From selecting the perfect accessories to ensuring proper fit and proportion, meticulous attention to detail is paramount in creating polished and cohesive looks.

  • Time Management: Balancing multiple clients and deadlines requires strong organizational and time management skills to deliver exceptional service consistently.

  • Professionalism: Maintaining a professional demeanor, respecting clients' privacy and preferences, and upholding ethical standards are essential for building trust and credibility as a stylist.

Do I Need a Fashion Degree to Become a Personal Stylist?


While a formal education in fashion or a related field can provide you with valuable knowledge and credentials, it's not necessarily a prerequisite for success as a personal stylist. Many successful stylists have pursued alternative paths, such as self-study, practical experience, and mentorship. However, if you're eager to deepen your understanding of fashion theory, industry trends, and technical skills, pursuing a degree or certification program will be beneficial.


Do I Need to Live in a Big City to Become a Personal Stylist?


It doesn't matter whether you live in a big city or a small town, you can become a personal stylist and have a successful career. Stylists who live in small towns often have more successful careers than stylists in big cities due to less competition and more intimate networking opportunities. Improvements in technology have also meant that personal stylists can see clients virtually so you are no longer restricted by geography and can offer your services to people around the world.


How Much Can I Expect to Earn as a Personal Stylist?


Earnings as a personal stylist can vary widely depending on factors such as location, certification, experience, clientele, and the scope of services offered. Hourly rates can range anywhere from $50 per hour to $400 per hour and beyond. There are no limits to what a personal stylist can earn and there are many successful stylists who make multiple six figures running their businesses. It's important to note that certified personal stylists earn significantly more than stylists who have no formal training.


How Do I Find Clients as a Personal Stylist?


Attracting clients as a personal stylist requires a proactive approach to marketing and networking. Here are some strategies to consider:


  • Establish an Online Presence: Create a professional website showcasing your portfolio, services, and testimonials. Utilize social media platforms like Instagram, Pinterest, and LinkedIn to share your work, engage with potential clients, and build a community around your brand.

  • Offer Special Promotions: Launch introductory offers, referral incentives, or package deals to entice new clients and encourage repeat business.

  • Network Locally: Attend fashion events, trunk shows, and networking mixers in your area to connect with potential clients, fellow stylists, and industry insiders.

  • Collaborate with Local Businesses: Partner with clothing boutiques, salons, photographers, or event planners to cross-promote your services and expand your reach within the community.

  • Seek Referrals: Encourage satisfied clients to refer their friends, family members, or colleagues to you. Word-of-mouth recommendations can be incredibly powerful in generating new business.

Can I Work as a Personal Stylist Part-Time or Freelance?


Absolutely! Many personal stylists choose to work on a part-time or freelance basis to accommodate other commitments or interests. Whether you're a stay-at-home parent, a student, or a full-time professional seeking a creative outlet, the flexibility of freelance styling allows you to design a schedule that suits your lifestyle. Keep in mind that building a steady client base and establishing yourself as a reputable stylist may take time and persistence, but with dedication and perseverance, you can carve out a fulfilling career on your terms.


Becoming a personal stylist is a journey filled with creativity, passion, and endless possibilities. By investing in your education, honing your skills, and cultivating meaningful connections within the fashion industry, you can turn your love for fashion into a thriving career that brings joy and transformation to your clients' lives. So don't hesitate to take the first step toward realizing your dreams—your future as a successful personal stylist awaits!


Happy Styling!


Louisa 💕


P.S. If you're ready to take the first step then our online personal stylist program can help you develop the skills you need to start your career as a personal stylist. Click here to find out more.


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