The Stylist's Approach to Ethical and Sustainable Fashion

As a Stylist, it's important to stay up to date with changes to the fashion industry and over the past year, one of the most significant changes has been the demand by its consumers for more ethical and sustainable fashion. People are demanding more transparency from their favorite stores and designers, and are looking for clothing options that are cruelty-free, environmentally friendly, and socially fair. As a Stylist, I've needed to not only be aware of these changes, but have also had to incorporate them into my business to meet the needs of my clients, and it's something that you'll want to think about too. So how can a Stylist provide services that will meet their client's ethical fashion needs?

Create a directory - As a Stylist, you'll want to find which stores and designers are ethical and offer sustainable clothing for your clients. Create your own directory based on your location and your client's preferences and use this when recommending outfits or for personal shopping trips. Remember that there are 3 different components to ethical fashion, cruelty-free, environmentally friendly, and socially fair, and you'll want to keep it clear which stores and designers meet which component. Creating your own directory can take time but it's something you will be able to use with multiple clients. You can also search online as there are many directories that have already been created that will give you a head start.

Offer clothing recycling as part of your services - When completing a closet detox or audit, I have always taken unwanted clothing away for my clients and donated the reusable items to charity. This is a great way for clothing to be re-used. I've now taken this one step further by taking away the clothing that is not fit to be donated and taking it to a clothing recycling service. This service is free and it prevents old clothes from ending up in land-fill. You can check online to find services in your local area.

Introduce your clients to vintage or second-hand stores - There used to be a time when wearing second-hand clothing was frowned upon, but nowadays it's actually preferred by many rather than wearing 'fast' fashion. Find local vintage, or consignment stores in your area to recommend to your clients.

Create a capsule wardrobe - Creating a capsule wardrobe for your client removes the reliance upon 'fast' fashion. A capsule wardrobe will give them more outfit choices thus limiting the amount of clothing needed, and their wardrobe will be built around high quality pieces that have a longer lifespan than cheaper items.

Host a clothing swap - Clothing swaps are a great way to extend the lifestyle of clothes and limit their negative impact on the environment. I ran a clothing swap for one of my clients and her friends, but it's also something you could do as a community event. It's a fun thing to do, it helps the environment, and the added bonus is it's a way for Stylists to potentially meet new clients.

Obviously, as Stylists, we want to meet the needs of our clients, but here's hoping that we can also make small changes that will have a big ethical impact in the world:-)

Happy Styling!

Louisa 💕

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