When I first became a Stylist I wanted to Style everyone! Men, women, old, young, business professionals, ladies who lunch, even my dog had to endure my newfound styling skills when I couldn't find any other willing victims. I learned a great deal from working with a diverse range of people and it definitely developed my skills, but as I went from part-time consultant to creating my own full-time business it soon became clear that my approach would need to change.
My desire to be a Stylist to everyone actually meant that I was becoming the Stylist to no one. My marketing messages had no clear direction and were aimed at anyone that I could get to listen, rather than someone who would be willing to buy. My website was so chaotic and overwhelming that it could easily trigger a migraine. I changed my business name as often as I changed my underwear and I spent way too much money with very little return. It left me feeling exhausted, and at times, wondering if I should just quit my dream. But I didn't actually need to give up on my dream, all I needed was a different approach. Instead of being the Stylist to everyone I simply had to find my niche and once I did all the pieces of my business started to fall in to place. So how did I find my niche? I took the time to learn from other entrepreneurs who had built successful businesses, after all, why recreate the wheel. They had already taken the steps to find their niche and they were more than willing to share. And just as they shared with me, I'm sharing with you. So if you're struggling in this area then here are the five steps to help you find your niche:
1. Identify your interests, passions, and skills.
2. Identify the problems you can solve for your clients.
3. Research the competition.
4. Determine the profitability of your niche.
5. Test your idea.
Finding your niche may not happen overnight but it is worth putting in the time and effort to find it. Your business will be so much more successful once you have a clear roadmap of who your clients are and where and how you can find them.
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