Whether you're a Stylist, a window cleaner, or you run a coffee shop, there's one thing that all entrepreneurs have in common and that's the desire and need to maximize the income of their business. After all, simply loving what you do is not going to pay the bills and allow you a comfortable lifestyle. The good news for you as a Stylist is that you have knowledge and a skill set that you can use in different ways to supplement the income from your styling services, increase your profit, and also potentially bring more clients to your door. So if you're ready to maximize your income then read on.
1. Virtual Styling - If you haven't already jumped on the virtual bandwagon then now is the time. Technology enables us to connect with people all over the world and as a Stylist, this means you can work with clients in Madrid or Tokyo all from the comfort of your own home in any-town USA. You can offer many of your in-person services through the use of FaceTime, Skype, or Zoom and increase your client list and income significantly.
2. Workshops - I'm a big fan of workshops! It's a great way not only to generate more income during the workshop but it can also lead to people signing up to work with you 1:1. You can also co-run a workshop with other businesses to help attract more people. I've worked with local weight loss groups, and hair and beauty salons to create and run workshops, which has given me instant access to their client lists.
3. Blogging - If you don't already have a blog then you really need to get one. Blogging is one of the ways to show people your knowledge and gain their attention. Another benefit to blogging is that once you get established you can actually monetize your blog by promoting products or selling advertising space.
4. Become a Guest Writer - Online publications and magazines are always looking for knowledgeable people to write articles for them. I'm sure you've heard of Huffington Post, well did you know that they don't actually have their own writing team, it's all guest writers? Start writing articles about what you know and submit to publications. If they use your article then they'll include a link to your website which will get you more traffic, and don't forget that you'll be able to say 'as featured in...' on your website and marketing materials.
5. Write a Book - Ok, so you may be thinking that I've gone a bit crazy now, but thanks to self-publishing, everyone can write a book nowadays if they want to. You may not be writing a New York Times Bestseller (or maybe you will), but being a published author will boost your reputation and demonstrate your expertise as a Stylist. Having this kind of credibility is something that will make more people want to work with you and you'll also get the extra income from any books you sell.
Whatever you do, make sure it's within your comfort zone and it's something that you'll actually enjoy doing. Not everyone is a writer or a teacher, and that's ok.
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