Each time the season changes then so do the contents of our closets, and with this in mind, now is the perfect time to promote your closet audit service with your clients. If you don't already offer this service then it's definitely something you should start as it offers a more complete experience for your clients and is something that, when done right, will keep them coming back to you several times a year. If you want to add this service, or simply want to perfect your existing service then read on.
The key to a great closet audit is in the preparation! You can't just open the closet doors and get started! There's a few things to know before you go to your appointment:
1. Your client's body type - I personally prefer to offer closet audits to clients that I've completed a full body type analysis for. This way I know exactly what styles will work for my client and she won't have to try on every single item of clothing.
2. Your client's lifestyle - If you're completing a full closet audit then lifestyle plays a crucial role. Afterall, you don't want to leave them with a closet full of casuals if they work in a business setting.
3. The purpose of the audit - If they simply want a refresh for the change in season then your approach will be different than if it's part of a complete style makeover. Be sure you know before you go!
4. The size of the closet - Before the appointment you'll need to estimate how long it will take, therefore you'll want to get an idea of how big the closet and how much is in there. It doesn't have to be exact but you'll want to have your client give you some approximate details.
When I complete an audit I take 4 signs with me, keep, throw, donate, and fix. I use these signs for the piles I create so it's clear what is happening with each item of clothing. It helps both you and your client stay focused during the process. I also take plenty of heavy duty trash bags with me and take the 'donate' and 'throw' items away with me. My client's really appreciate not having to do this themselves and it's also a great way to make sure that they don't start sneaking things back in to their closet that really shouldn't be there :-)
It's important to remember that a closet audit can be stressful and emotional for clients, so read the signs as you do through the process. If your client really struggles to let go of certain items then don't push them! Listen to them, and teach them, but recognize when it's time to take a step back! Your client needs to feel comfortable and in control at all times. Rome wasn't built in a day, and a complete change to someone's style can take time too!
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