Is AI About To Replace Personal Stylists?


Unless you've been living under a rock for the past decade, you're bound to have heard about the emergence of AI (Artificial Intelligence) in many areas of business, including fashion. AI is creating new ways of doing almost everything, including personal styling, and it's got personal stylists worrying if they're going to be replaced.

With companies such as Amazon leading the way, there are new digital options for consumers to gain fashion advice before they buy. A handy device in your home can even provide feedback on your outfit choices before you walk out of the door. But while this sounds great to many, it's understandable that Personal Stylists may wonder how they can compete with technology. But this Personal Stylist is not worried about AI, and neither should you be!

While technology and computing is great and the advancements being made can help us all in so many ways, it can never replace the 'personal' experience. Styling is not just about dressing body shapes, it's also about dressing the personality, and sometimes even emotions. As Personal Stylists we take the time to understand who are client's really are, and what they really want, which is something a computer cannot do. We treat our clients as individuals and not just as a body shape and a budget. We take the time to get to know them, find out their body hang-ups, self-esteem issues, discover their taste, and we also spend a great deal of time teaching and helping build their confidence. As of yet there's no algorithm to provide such an all encompassing styling experience. And lets not forget that computers don't have personalities like we do, which plays an important role when it comes to getting our clients to trust our advice and pay for our services.

As I see it, AI is a great quick fix for people who have figured out their style and are just looking for new outfit ideas, but it will never replace the personal service of a trained stylist. I'm not worried about being replaced and I'm actually embracing some areas of new technology in my business. So my advice for you is don't worry about being replaced by AI, there's enough room in the fashion world for all of us!

Louisa

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