Offering personal shopping is a great way for personal stylists to increase their business and offer their clients a full-service styling experience, but if not done right, it can be exhausting and actually create a negative experience for their clients. If you are thinking of adding personal shopping to your list of services read on and find out how to create the perfect experience for both you and your client.
Get the budget before you go - It's really important to find out exactly how much your client is willing to spend when shopping. The budget will dictate not only what can be bought but it will also help you identify where you can shop. There's no point in spending time at designer stores if the budget won't allow you to buy anything.
Create the shopping list - Knowing exactly what your client is looking for is going to help you identify where to take them and save you a lot of time. Once you have a shopping list you can actually do your research before the trip and check online to see what options are at what stores.
Choose the right location - Shopping malls are usually the best option for personal shopping trips. They offer a great variety of stores so you will be able to find everything you need. Malls are also great as they are covered, have air conditioning in the summer, and heat in the winter, so your shopping trip won't be dampened by the weather. And lets not forget the convenience of bathrooms, coffee shops, and restaurants for when you both need a break. Tip: Be sure to map out the mall layout before you go and identify the best route to take when there as it will save you a great deal of time.
Keep your client on track - There is a tendency for clients to get distracted when shopping and start 'browsing'. It's your role as the personal shopper to keep him or her on track and focused on the shopping list. There's no need to become a drill sergeant, but you will need to gently rein your client in if they start to wander.
Schedule regular breaks - Personal shopping can be exhausting for both you and your client so be sure to schedule in coffee or lunch breaks throughout the day. You can actually build the meal cost to your price, just be sure to let the client know if it is included or not.
Use it as a learning experience - don't forget that your goal as a Stylist is to educate your client on what works best for their body type, so make sure that you continue your teaching with them when shopping.
And finally, wear comfortable shoes, or you will definitely regret it ;-)
Find out about our online certificate programs for Fashion Stylists and Personal Stylist.