As a Stylist, it's important to stay up to date with changes to the fashion industry and over the past year, one of the most significant changes has been the demand by it's consumers for more ethical and sustainable fashion. People are demanding more transparency from their favorite stores and designers, and are looking for clothing options that are cruelty free, environmentally friendly, and socially fair. As a Stylist I've needed to not only be aware of these changes, but
Okay, so I know you all want to be stylists and not writers and authors, but if you really want to take your styling career and business to new heights then you're going to have to start a blog and get writing. You'd have to have been living on another planet not to have noticed the recent explosion of blogs over the past few years. Whatever the topic, there's definitely a blog out their that covers it, and people are turning away from traditional media and turning to blogs
If you're looking for a way to create the ultimate fashionista look for you or your clients this Spring/Summer, then mixing prints is it! We've seen this trend all over the runways at fashion week at now it's making it's way to the high street as one of the biggest trends of the season. But while we sit back and watch the models pull off the perfect print match, contrasts, and clashes, it can be a style that brings fear to many clients, and even Stylists. But have no fear!
So you have an eye for style and a passion for fashion, and you may have trained to become a Stylist. You know all about color, the fashion industry, body analysis, proportion and balance, the styling process, how to work with your clients, and even know the basics of running a business. You've got a lot of great skills, and these skills will definitely help you as you build your business, but in order to truly make your styling business (or any business), successful, you'll
Each time the season changes then so do the contents of our closets, and with Spring just around the corner, now is the perfect time to promote your closet audit service with your clients. If you don't already offer this service then it's definitely something you should start as it offers a more complete experience for your clients and is something that, when done right, will keep them coming back to you several times a year. If you want to add this service, or simply want
Okay, so I know it sounds crazy and you're probably sitting there right now saying you can't afford to work for free as you've got bills to pay and mouths to feed. But, believe it or not, offering your services for free is actually one of the best ways you can boost your styling business. Now, of course, I'm not saying work just for free, but volunteering your time and offering pro-bono services is such an effective marketing tool that I recommend you give it some serious t
There are many reasons why people don't pursue their dream of becoming s Stylist, but the reason I hear the most is "I live in a small town, and there's really no need for a Stylist. You really need to live in a big city to be successful." Sound familiar? Maybe it's something that goes through your mind when you think about following your dream? I know it's something that almost prevented me from starting my career while living in small town USA. But here I am a decade l
Offering personal shopping is a great way for personal stylists to increase their business and offer their clients a full-service styling experience, but if not done right, it can be exhausting and actually create a negative experience for their clients. If you are thinking of adding personal shopping to your list of services read on and find out how to create the perfect experience for both you and your client. Get the budget before you go - It's really important to find ou
New York fashion week is underway, and like many Stylists I'm glued to the runway looking for the perfect styles to take back to my clients. Every fashion week I can't help but think about my very first Fashion Week runway show. I remember clearly being dazzled by the creations before me, but I also remember being completely confused as to how any of my clients would ever want to wear anything I saw. You see, Fashion Week is not always a literal representation of what peo
If you're thinking about starting your own personal styling business I'm sure one of the things that concerns you the most is how much money will you need to get started. Starting a business can often be a costly affair and you may wonder whether you are ready to use your life savings to get started. But here's the good news! Starting a styling business doesn't have to cost a fortune, in fact, you can actually get started with little to no money. Sounds too good to be tru
Even though it's the middle of winter for many of us and all we can think about are chunky knit jumpers and boots, it's time to start thinking about Spring. Before you know it, your client's will be wanting looks for their Spring wardrobes and it's time for us Stylists to get ahead of the game. So while you're snuggled-up in front of the fire with a hot chocolate, take a look at the key trends we'll be seeing when Spring finally arrives. Bold Tailoring - Tailored suits and
Starting your styling business is an exciting time, but it also comes with the stress of figuring out how to pay your bills while following your dreams. Unless you have enough money or a partner to support you, chances are you'll need to continue to work your 9-5 until you build up your styling business and can focus on it full time. Working full time and developing a business can seem like an overwhelming thing to do, but it can be done (I know, because I did it), and by f
For Stylists just starting their careers one of their major concerns is how to actually land those first clients. It's a legitimate concern, and unfortunately it can hold many Stylists back from starting their business. Believe it or not, landing your first clients may not be as hard as you think, so don't hold back, watch this video, find out how exactly to get clients through the door, and jump head first into your amazing new career! Happy Styling! Louisa Want to take yo