When it comes to marketing your styling business, one of the most important tools you'll need is an amazing portfolio. The style portfolio is like a resume or CV for Stylists and it's your way to show potential clients or employers your skills and previous experience in a visual manner. If you're new to Styling then you might be wondering what your portfolio should look like or even what to incude since you may not have worked with many, or any, clients yet. But have no fe
So you have an eye for style and a passion for fashion, and you may have trained to become a Stylist. You know all about color, the fashion industry, body analysis, proportion and balance, the styling process, how to work with your clients, and even know the basics of running a business. You've got a lot of great skills, and these skills will definitely help you as you build your business, but in order to truly make your styling business (or any business), successful, you'll
Each time the season changes then so do the contents of our closets, and with Spring just around the corner, now is the perfect time to promote your closet audit service with your clients. If you don't already offer this service then it's definitely something you should start as it offers a more complete experience for your clients and is something that, when done right, will keep them coming back to you several times a year. If you want to add this service, or simply want
Okay, so I know it sounds crazy and you're probably sitting there right now saying you can't afford to work for free as you've got bills to pay and mouths to feed. But, believe it or not, offering your services for free is actually one of the best ways you can boost your styling business. Now, of course, I'm not saying work just for free, but volunteering your time and offering pro-bono services is such an effective marketing tool that I recommend you give it some serious t
Offering personal shopping is a great way for personal stylists to increase their business and offer their clients a full-service styling experience, but if not done right, it can be exhausting and actually create a negative experience for their clients. If you are thinking of adding personal shopping to your list of services read on and find out how to create the perfect experience for both you and your client. Get the budget before you go - It's really important to find ou
New York fashion week is underway, and like many Stylists I'm glued to the runway looking for the perfect styles to take back to my clients. Every fashion week I can't help but think about my very first Fashion Week runway show. I remember clearly being dazzled by the creations before me, but I also remember being completely confused as to how any of my clients would ever want to wear anything I saw. You see, Fashion Week is not always a literal representation of what peo
If you're thinking about starting your own personal styling business I'm sure one of the things that concerns you the most is how much money will you need to get started. Starting a business can often be a costly affair and you may wonder whether you are ready to use your life savings to get started. But here's the good news! Starting a styling business doesn't have to cost a fortune, in fact, you can actually get started with little to no money. Sounds too good to be tru
Starting your styling business is an exciting time, but it also comes with the stress of figuring out how to pay your bills while following your dreams. Unless you have enough money or a partner to support you, chances are you'll need to continue to work your 9-5 until you build up your styling business and can focus on it full time. Working full time and developing a business can seem like an overwhelming thing to do, but it can be done (I know, because I did it), and by f
2019 is upon us, and I'm sure, like many people, you are thinking about the upcoming year and the direction you want to take your life. For many it's about changing bad and unhealthy habits, but for other's it's about taking the steps to create the life they want. If you dream of a job working as a stylist then you might be thinking about making this your goal for the new year. If you are then I'm sure you're full of excitement, but also feel nervous wondering if you have
If you're thinking about starting your own personal styling business I'm sure one of the things that concerns you the most is how much money will you need to get started. Starting a business can often be a costly affair and you may wonder whether you are ready to use your life savings to get started. But here's the good news! Starting a styling business doesn't have to cost a fortune, in fact, you can actually get started with little to no money. Sounds too good to be tru
Love it or hate it, there's no ignoring the power that social media has to influence opinions and to make or break individuals and businesses. If you're a stylist, or planning to be one, social media will play a key role in your success, so if you haven't already opened your arms to it and embraced it as your BFF, then now's the time to get started, and here are a few reasons why: Showcase your skills and work - Social media is like a mini portfolio for stylists! It provide
Social media is the perfect tool for Stylists to share their work and attract more clients. And unless you've been living under a rock for the past few years, you'll probably already know that Hashtags are key to getting your business shared to your target audience. Any word and anything can be turned into a hashtag, but in order to give your social posts the widest reach then it's important to know the best ones to use and how to use them. Hashtags are most commonly used o
Early in my styling career, a business acquaintance asked me about my styling niche. When I explained that I didn't have one and that I did many types of styling, a look of horror came across her face and she launched into a long speech about every business needing a niche to make them stand out from the competition and that I would be limiting myself if I didn't find one, and quick. I started to panic following her reaction and began driving myself mad trying to decide wha
If you're thinking of becoming a stylist, then I'm sure you've asked yourself whether you actually have what it takes. You've got an eye for style, and color coordination is your middle name, but while this may make you popular on Instagram, will it actually lead to a successful career? There's more to be a successful stylist than pulling together outfits, so watch the video below and find out now if you've got what it takes! If you think you've got what it takes then now's
Even though the weather doesn't seem to agree, Spring is officially here. And with the start of the new season comes the start of a whole new wardrobe for you and your clients. To help you plan your Spring lookbooks, here's a quick rundown of the top trends you'll be seeing this season. 1. Lovely Lavender - Lavender is definitely the new black for Spring 2018. we're seeing it from Tom Ford to Victoria Beckham and the new honey lavender hue is definitely one to add to your